Kalyanam mcintyre 2002. time, (Kalyanam & McIntyre, 2002) attempted to characterize and classify the E-marketing mix, e volving toolkit of elements, and organizes them into taxonomy for marketing BAB I Pendahuluan A. When it was first articulated by McCarthy in 1960, it consisted of 12 The traditional 4Ps marketing mix model is viewed as merely an internal business-oriented of an organization (Constantinides, 2002a, 2002b; Helm et al. 1999. This article develops a single unifying Our research has identified over thirty E-Marketing tools and techniques. https://doi. 4, (Sep 2002): 487-499. This article develops cIntyre, 2002). Product, meliputi The problems that occur in SMEs are still lack of knowledge in adjusting or applying in building a marketing mix or 4P strategy concept (Dominici, 2009; Kalyanam & McIntyre, 2002). (Kalyanam & McIntyre, 2002) Community Interaction between consumers and other consumers. Analisis Situasi Dalam suatu kegiatan usaha, kegiatan pemasaran bukan merupakan sesuatu yang asing bagi pengelola usaha, terlebih mengenai istilah bauran Taxonomy of email marketing according to "4P+P 2 C 2 S 3 " model Source: Authors' elaboration based on Kalyanam and McIntyre As noted by Kalyanam & McIntyre (2002), the marketing mix is a collection of thousands of microelements clustered together in order to simplify managerial activity. In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. Kalyanam and McIntyre (2002) identified 11 Based on the above axioms, Kalyanan & McIntyre (2002) created a new E-marketing model as illustrated in table 1 and mapped the marketing tools to the new e-marketing mix model. The e-marketing mix variable was chosen because the Komponen e-marketing mix yang digunakan adalah pengembangan model dari Kalyanam & McIntyre (2002). Affiliate gains financial 2. The E-Marketing Mix: A Contribution of the E-Tailing Wars. Keller, K. Redirection of the customer onto the sponsor’s benefit only if his/her activities encourage customers to website where he/she L. , & McIntyre, S. The e-marketing mix variable was chosen because the Bauran pemasaran elektronik (e-marketing mix) menurut Kalyanam & McIntyre (2002) adalah 4Ps+P2C2S2 (product, price, promotion, place, personalization, privacy, community, customer 2010; Strauss & Frost, 2009; Hanson & Kalyanam, 2007; Kalyanam & McIntyre, 2002; Smith & Brynjolfsson, 2001). 4, 2002, pp. org/10. , Kalyanam, Kirthi and Shelby McIntyre. DOI:10. L. Mereka, lebih jauh menjelaskan bahwa praktisi e-Marketing masih miskin referensi akademis berkenaan dengan konsep dan istilah ya g dipergunakan. Journal of Interactive Marketing 13 (4): 1-15. This study uses a qualitative approach through an interpretive paradigm by Based on the above axioms, Kalyanam & McIntyre (2002) created a new E-marketing mix model as illustrated in Figure 1 and mapped the marketing tools to the new e-marketing mix model, Promotion (Kotler & Armstrong, 2010; Kalyanam & McIntyre, 2002). Kegiatan afiliasi ini memberikan keuntungan ketika aktivitas Download scientific diagram | The E-Marketing Mix (Kalyanam and McIntyre, 2002, p. Kalyanam and McIntyre (2002) identified 11 The emarketing mix that is most relevant to this research is the 4Ps+P2C2S2 emarketing mix, an idea from Kalyanam & McIntyre (2002). Kalyanam & McIntyre (2002) memasukkan 4 P di dalam 4P+P mereka2+C2+S3 model dalam konteks operasi yang lebih luas yang, berkat representasi tiga dimensi, dapat memberikan In McCarthy’s version, the marketing mix is composed of: product, price, place and promotion. Strategic Request PDF | Consumer Decision-Making at an Internet Shopbot | Internet shopbots compare prices and service levels at competing retailers, creating a laboratory for Abstract This research aims to formulate a digital-based marketing strategy for young entrepreneurs. In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. Based Manfaat dari afiliasi ini adalah adanya kompensasi yang diterima setelah produk terjual (Kalyanam & Mcintyre, 2002). Alat bauran pemasa dalam bauran pemasaran elektronik menurut Kalyanam & McIntyre (2002) have defined marketing mix as a collection of thousands of micro-elements clustered together in order to simplify managerial activity. Terkait dengan activitas Kirthi Kalyanam Shelby McIntyre July 2002 eBusiness Research Center 401 Business Administration Building University Park, PA 16802 Phone: 814. Figure 1. Kalyanam, K. Variabel e-marketing mix tersebut dipilih karena elemen-elemen yang ada dalam e The problems that occur in SMEs are still lack of knowledge in adjusting or applying in building a marketing mix or 4P strategy concept (Dominici, 2009; Kalyanam & McIntyre, 2002). Untuk 4P (Product, Price, Promotion dan As noted by Kalyanam & McIntyre (2002), the marketing mix is a collection of thousands of micro-elements clustered together in order to simplify This distinction is important because innovative and unique e-tailing modes of operation (exemplified by companies such as Priceline. Request PDF | Matching E-tailing Strategies to Customers’ Behaviour: Three Levels of Interaction | Several frameworks have been suggested to describe the range of business strategies that berlangsung dalam lingkup digital maupun jaringan (Kalyanam dan McIntyre, 2002). Manfaat dari afiliasi ini adalah adanya kompensasi yang diterima setelah produk terjual (Kalyanam & Mcintyre, 2002). This interaction is usually through Reviews and Some authors such as (Kalyanam McIntyre, 2002 Sam & Chatwin, 2005 Sam & Chatwin, 2007 Meng & Chatwin, 2012 Sam & Chatwin, 2015 Sam et al. strategi (Kalyanam & McIntyre, 2002; perbedaan jika bobot relatif e- Krishnamurthy, 2006), dipetakan ke masing-masing alat pemasaran diabaikan. J. Also, Menurut (Kalyanam and Mcintyre, 2002), e‐ Marketing ini masih cukup kontroversial sebagai subyek untuk dibicarakan, karena e‐ tidak ada yang berhasil menyatukan berbagai teori di . Security Strategy Along with personalization and privacy a related Kirthi Kalyanam & Shelby McIntyre* Department of Marketing Leavey School of Business Santa Clara University Santa Clara, CA 95053 February 27, 2002 The E-Marketing Mix: Download scientific diagram | E-marketing Mix Model: 4PS + P2C2S3 (Kalyanam & Mcintyre, 2002) from publication: The nexus between e As noted by Kalyanam & McIntyre (2002), the marketing mix is a collection of thousands of micro-elements clustered together in order to simplify managerial activity. 0413 Kalyanam, Kirthi and Shelby McIntyre. Sampel penelitian 98 mahasiswa aktif STIE Malangkucecwara Malang In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. 861. 487-489. It is hard to formulate strategy while operating at this level of tactical detail. Journal of the Academy of Marketing This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). c. , 2013; Popovic, 2006). 4, Kalyanam & McIntyre (2002) include the 4 Ps inside their 4P+ P 2+C2+S3 model in a wider operative context which, thanks to the three-dimensional representation, can give a more Download scientific diagram | Taxonomy of email marketing according to "4P+P 2 C 2 S 3 " model Source: Authors' elaboration based on Kalyanam & McIntyre (2002) include the 4 Ps inside their 4P+ P2+C2+S3 model in a wider operative context which, thanks to the three-dimensional representation, can give a more PDF | On Jan 1, 2001, Michael Latzer and others published B2C eCommerce: A frictionless market is not in sight - Arguments and policy berbagai kegiatan pemasaran yang menjadi alat bauran pemasaran yang disingkat menjadi 4P yaitu e, dan promotion. Bauran E-Marketing Berdasarkan sudut pandang pergerakan, hubungan, dan interaksi digital Product customization, transparent pricing, and efficient delivery systems are critical for enhancing customer experience (Rana et al. Adapun variabel yang terdapat dalam teori E As noted by Kalyanam & McIntyre (2002), the marketing mix is a collection of thousands of micro- elements clustered together in order to simplify Download scientific diagram | E-marketing Mix Model: 4PS + P2C2S3 (Kalyanam & Mcintyre, 2002) from publication: The nexus between e-marketing, e-service quality, e-satisfaction and e Komponen e-marketing mix yang digunakan adalah pengembangan model dari Kalyanam & McIntyre (2002). , 2016) measured all the As noted by Kalyanam & McIntyre (2002), the marketing mix is a collection of thousands of microelements clustered together in order to The E-Marketing Mix: A Contribution of the E-Tailing Wars Kirthi Kalyanam Shelby Mclntyre Santa Clara University companies has been the focus of considerable attention In the Kalyanam and McIntyre (2002) also defines e-marketing as relational exchanges that occur in the digital environment, network, and interactive. 30 No. Studies in tourism are increasing, although with different points of view and perspectives (Kalyanam, McIntyre, 2002). The E-Marketing Mix (Kalyanam and McIntyre, 2002, p. 1177/009207002236924 Copy LinkCiteAll Options This paper aims to clarify these two different approaches to marketing mix evolution through a review of the main literature regarding e-marketing mix, focusing on the Co-authors Shelby McIntyre Professor of Marketing, Santa Clara Univeristy Sridhar Narayanan Professor of Marketing, Stanford University Graduate School of Business Dale Achabal In the 5-year period beginning about April 19951 and ending in April 20002, an era known as the dot-com boom, hundreds of businesses that used the Internet as a primary means of The emarketing mix that is most relevant to this research is the 4Ps+P2C2S2 emarketing mix, an idea from Kalyanam & McIntyre (2002). (2002). This article develops a single unifying Kalyanam and McIntyre (2002) also defines e-marketing as relational exchanges that occur in the digital environment, network, and interactive. Journal of the Academy of Marketing Science; New York Vol. Dengan to gain competitive advantage and remain relevant. , McIntyre, S. gh this competition is established between tourism destinations (Becken & Simmons, 2002). (2013). Kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan (Assegaff Professor of Marketing, Santa Clara Univeristy - Cited by 4,666 - virtual communities - Yelp - user generated content - online reviews - Word of Mouth The rise of online business, especially the popularity of e-commerce and social media, has forced companies to re-examine the controllable factors in the marketing mix(Kalyanam & McIntyre, BPFE. 7575 Fax: 814. The E-Marketing mix: A contribution of the E-tailing wars. What managers need is a framework Kalyanam, Kirthi; McIntyre, Shelby. , The e-marketing mix: a contribution of the e-tailing wars, Journal of the Academy of Marketing Science, Vol. 497) from publication: Critical Analysis of the Impact of COVID = agree = strongly agree with consumers. Skaggs Distinguished Professor, Santa Clara University - 引用次数：3,785 次 - Retailing - Pricing - Internet Marketing & Advertising - Business to Business (B2B) Advertising Kalyanam & McIntyre (2002) identified more than 30 e-marketing tools in their review of: popular business press, research reports from industry, textbooks and the academic literature for e Menurut Kalyanam dan McIntyre (2002), adopsi internet membentuk antusias waspada para pebisnis dan konsumen, sehingga menyebabkan perubahan praktik pemasaran dan Hal tersebut yang menjadi alasan utama bahwa kepuasan pelanggan dapat memediasi harga diskon terhadap loyalitas pelanggan (Kalyanam & (Kalyanam & McIntyre, 2002; Kumcu & McClure, 2003). 497) Kalyanam & McIntyre (2002) identified more than 30 e- marketing tools in their review of: popular business press, research reports from industry, textbooks and the academic literature for e Kalyanam & McIntyre (2002) include the 4 Ps inside their 4P+ P2+C2+S3 model in a wider operative context which, thanks to the three-dimensional representation, can give a more Menurut Kirthi Kalyanam & Shelby McIntyre (2002:26) dalam jurnal penelitian internasional berjudul The E-Marketing Mix: A Contribution of the E-Tailing Wars,mereka menyatakan Kalyanam & McIntyre (2002) include the 4 Ps inside their 4P+ P2+C2+S3 model in a wider operative context which, thanks to the three-dimensional representation, can give a more E-marketing Mix Model: 4PS + P2C2S3 (Kalyanam & Mcintyre, 2002) Online Product Framework for Smart Services (Frank et Manfaat dari afiliasi ini adalah adanya kompensasi yang diterima setelah produk terjual (Kalyanam & Mcintyre, 2002). 863. com) have recently emerged to improve Gambar 3 E-Marketing Mix Sumber: Kalyanam & McIntyre, 2002 Berikut merupakan perangkat taksonomi dalam e-marketing menurut Kalyanam & McIntyre (2002) : a. ” Section: Strengthes and Weaknesses Of Journal of Medical Internet Research, 23(4), e26627. Each of these Ps comprise a number of the twelve managerial policies described by Borden ng Mix adalah teori yang dicetuskan oleh Kalyanam & McIntyre (2002) yang merupakan pengembangan dari teori Marketing Mix. “Hewlett Packard Consumer Products Division: Distribution Through E*Commerce Channels”. Sampel penelitian 98 mahasiswa aktif STIE Malangkucecwara Malang Based on the above axioms, Kalyanam & McIntyre (2002) created a new E-marketing mix model as il lustrated in Figure 1 and Kalyanam & McIntyre (2002) menambahkan beberapa elemen dalam bauran e-marketing menjadi 11 elemen yang dirumuskan dengan 4P+P2C2S3. Kegiatan afiliasi ini memberikan keuntungan ketika aktivitas Kalyanam & McIntyre (2002) identified more than 30 e- marketing tools in their review of: p opular business press, research reports from industry, (Kalyanam, McIntyre, 2002). “The E-marketing Mix: A Contribution of the Etailing Wars. 2196/26627 Kalyanam, K. 30, Iss. Sebuah penelitian yang membandingkan efektivitas Google Ads dan Facebook Ads dalam promosi situs web e-commerce Hasil penelitian juga menunjukkan bahwa Facebook Ads The rise of online business, especially the popularity of e-commerce and social media, has forced companies to re-examine the controllable factors in the marketing mix(Kalyanam & McIntyre, penelitian ini adalah e-marketing mix 4Ps+P2C2S2 hasil gagasan dari Kalyanam & McIntyre (2002). Kalyanam, Kirthi, and Shelby McIntyre. Akibatnya, komponen model. According to Dominci and On the basis of data concerning Internet user's behaviour, the Internet allows for greater segmentation and personalization (Kalyanam and McIntyre 2002; Hanson 2006). ” Journal of the Academy of Marketing Science, 30. , 2022; Park & Kim, 2003; Kalyanam & McIntyre, 2002). Kegiatan afiliasi ini memberikan keuntungan ketika aktivitas Kirthi KALYANAM | Cited by 1,219 | of Santa Clara University (SCU) | Read 22 publications | Contact Kirthi KALYANAM Moreover, false information are also easily been spread through internet (Kalyanam & McIntyre, 2002;Cheng, 2009;Weinberg & Pehlivan, 2011). Redirection of the customer onto the sponsor’s benefit only if his/her activities encourage customers to website where he/she As noted by Kalyanam & McIntyre (2002), marketing mix is a collection of thousands of micro- elements clustered together in order to simplify In the digital era, Kalyanam and McIntyre (2002) identified 11 functions of e-marketing are described in terms of marketing mix elements (e-marketing mix). Journal of Interactive Marketing 13 (4): Some authors such as (Kalyanam and McIntyre 2002, Sam and Chatwin 2005, Sam and Chatwin 2007, Meng and Chatwin 2012, Sam and Chatwin 2015, Sam et al. xqmysxtcjzbeczx9yufcc0rfwwdg4ymnvhcwvdqnox0mlg3l